Inspiring|

Stories and personalised gifts
For kids aged 7+

Supported by

Cabinet Office

Inspiring t|

Stories and personalised gifts
For kids aged 7+

Supported by

Cabinet Office

Voted 'Top coding toy for kids' by the Independent and the Evening Standard

For all kids, everywhere

We created Detective Dot to inspire the next generation to be coders, not Kardashians. In kids stories today, 0% of princesses code, boys are twice as likely to be the lead, under 3% of characters are BAME, 92% of female characters are underweight, and Batman doesn’t recycle! This has to change. And because teachers rock, for every book you buy, we give free materials to a school.

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Voted 'Top coding toy for kids' by the Independent and the Evening Standard